2007 Getting to Yes: Perfecting Your Pitch (Day 2)

In collaboration with the Association of Independents in Radio (AIR), this session addresses how to successfully pitch radio stories and series ideas to stations, networks, and other acquirers of independent work.

In collaboration with the Association of Independents in Radio (AIR), this session addresses how to successfully pitch radio stories and series ideas to stations, networks, and other acquirers of independent work.

Listen in as a dozen producers sell their story ideas to a panel of "gatekeepers," who explain the elements of a strong story pitch and offer other strategies for getting your work heard.

Getting to Yes: Perfecting Your Pitch (part two) is moderated by Steve Mencher, and features Andrea de Leon (NPR editor), David Krasnow (Studio 360), and Jacquie Gales Webb (Corporation for Public Broadcasting).

Featuring

David Krasnow

Brooklyn native David Krasnow got his start in radio at age 17 on WESU, where he played indie rock, free jazz, and North Texas conjunto.

Steve Mencher

Steve Mencher got hooked on radio as a kid, listening to Larry Josephson on WBAI. He has produced radio for Carnegie Hall, NPR, and the Library of Congress. He developed the first museum Web site for the Smithsonian, wrote and produced audio tours for the Getty Museum, and wrote and directed a TV documentary about Bill Gates and the Codex Leicester. Mencher won a fellowship from the NEA and shared a couple of awards while producing NPR's Justice Talking. He runs Mensch Media in Takoma Park, MD, and is now a senior producer of digital media at AARP.