Pitch Perfect: The Art of Editorial Persuasion (Day 1)
Emily Botein


Third Coast Conference, USA, 2012
Conference Audio
How to, Media
41 23


Now a bonafide Third Coast tradition... this session pulls back the curtain on one of the most difficult and important skills every producer needs to master: pitching a story.

Editors and producers from a wide variety of programs and networks consider pitches in front of a live audience. Emily Botein moderates with Jacob Conrad (KCRW), John Haas (Marketplace) and Julie Snyder (This American Life). 

Note! Due to technical difficulties, a portion of this session was not recorded (note the funny edit at 21:30) and it ends early. Our apologies to the missing pitchers and everyone else.

Thanks to AIR (Association for Independents in Radio) for sponsoring Pitch Perfect. 

Learn more about this session's pitchees, and hear Pitch Perfect (Day 2), also moderated by Botein, with Tom Cole (NPR), Jeremy Skeet (BBC) and Anna Sussman (Snap Judgment).


Emily Botein is an award-winning independent radio producer based in New York, with a focus on documentaries and cultural programming. She has launched national shows, produced pilots and selected series. Botein's work has been broadcast on a range of shows and institutions, including the Australian Broadcasting Corporation, The Metropolitan Opera, National Public Radio, The Next Big Thing, Studio 360, Weekend America and WNYC Radio. Currently she produces WNYC's Here's the Thing.


Photos of the Pitch Perfect session by Kate Joyce.

Check out Here's the Thing, hosted by Alec Baldwin and produced by Emily Botein.

Learn more about out this session's pitchees and where they work:
John HaasMarketplace
Jacob Conrad / Unfictional
Julie Snyder / This American Life

Read some of Bianca Giaever's thoughts (written up for Transom.org) about participating in the session as a pitcher.

Hear more than a hundred of sessions from previous conferences, including pitch sessions from 2010 (day 1 and day 2) and 2008 (day 1 and day 2).